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Beyond Image: Bottom-line Business Benefits of the Web
What business benefits can a Web presence bring? Benefits you might anticipate include
"virtual" marketing and promotion (a storefront that's open 7 days a week, 24 hours a day).
real-time contact with customers.
timely events-tracking to anticipate trends.
faster fulfillment cycles.
offloading of routine information dissemination, or simply amplifying your voice in a crowded marketplace.
a persuasive and consistent image - your company's persona - that's unique and readily accessible to the vast on-line community.
See what two small businesses, The Crabbe
Huson Group and On Line Movement
are doing with their Web pages.
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