Solutions for your growing business

Leverage the Internet

    Plan For Competing On The Web

    Business Advantages on the Internet

    Small businesses are a big part of our economy, with startups at their highest mark in 14 years. Many of these begin truly small, fewer than five employees, and they don't have the financial muscle of the big companies.

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    But they are thriving. Your own business is part of this dynamic trend. Small businesses now represent the majority of the job growth in this country, and they're driving an economical shift to lean, efficient ways of working.

    PC technology has certainly helped enable this shift. It has evened the competition, giving you the tools to match those of the big players.

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Leverage The Internet
Leverage The Internet
    The latest computing resource for your small business is the Internet and the World Wide Web. A recent industry survey showed that, by the end of 1996, 42 percent of U.S. small businesses will be connected to the World Wide Web. Of those, half will have their own Web sites or home pages. (July 1995 MCI-Gallup Poll).

    Should you get on the Web? You're already using it for research right now - one of the Web's key benefits.

    The Web can be a very powerful way to market your image, sell services and products, and build customer relations - even if you don't have the marketing and advertising resources of a big corporation.

    Your Internet presence need not require a lot of training or expertise. First, to check out how other businesses are marketing themselves on the web use Microsoft Internet Explorer - It's a free downloadable browser to help you gain the best viewing experience. Microsoft Internet Products, such as the Internet Assistants for Microsoft Office, make it possible for even the smallest company to have a presence on the Web.

    Or, for a complete in-house solution, check out Microsoft® Internet Information Server. It's the fast way to build an economical Intranet - an Internet turned outside in. An Intranet may mirror your external Web page, but it's offline to outsiders. It links your employees, supports collaboration inside your business, and economically distributes critical business information.

    Also you can use an online service like MSN (The Microsoft Network) which provides easy Internet access plus lots of content and services not found on the Internet.

    The Web: It's the new small-business computing advantage.

1.) Business Advantages on the Internet
2.) Benefits 		3.) Crabbe Huson Case Study
4.) On Line Movement Case Study
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