Get a Great Image and Save Some Dollars
Research shows that most small businesses have about $2,000 a year to
spend on marketing materials. That means they really need to get more
for their dollar in today's competitive market place.
One place to maximize budget is by creating your own marketing materials
- a customer newsletter, a product brochure, customer proposals, an invitation
to a special
sale, even business cards and letterhead.
You don't have to shell out money for high-priced desktop publishing suites
geared toward graphic arts professionals. You can save a lot of money -
and make some powerful marketing changes on your own - with
Microsoft® Publisher.
But I'm Not an Artist!
More than 48 percent of small business owners say they want to create their
own marketing materials, according to user research and surveys
conducted by the Software Publishers Association and LINK Resources.
But the typical small business owner is not a professional designer, nor
can small businesses afford to hire ad agencies or design firms.
Instead, they have
specific business-related publishing tasks, clear
purposes, and limited budgets. Unlike professional designers, the
small-business owner is interested in quickly, easily and economically
generating the most common publications. They want professional-
looking results, without professional-level costs or software
learning curves.
