Microsoft Small Business Resource

Case Study:
Fuzzy Wuzzy Rug Company Cleans Up

You didn't get this far in business by being just like everyone else. Microsoft Publisher lets you use your creativity to customize materials and present your business the way you want it to be presented. From newsletters to brochures and more, Publisher can help you create something that's as much a part of you as your business is.

Fuzzy
graphic For Ed Diamond, owner of Fuzzy Wuzzy Rug Company, there's only ever been one way to do business. His way.

You see, as anyone who's traveled their fair share of shag will tell you, no two rugs are exactly alike. So whether he's out trekking over acres of wall-to-wall rug or up to his galoshes in floating carpets, Ed's always coming up with some new way to keep the city clean and his customers smiling.

He likes to see it as sort of a combination of experience and experiment.

Fuzzy graphic That's where Publisher comes in. With Publisher, Ed's now gathered up his ideas and created a one-of-a-kind brochure to put them in. A ready- made template gave him somewhere to start from. (He could've even started from scratch.) And soon enough Ed found himself deciding on clip art from a library of 1,200 images. Choosing from more than 60 fonts. And rotating graphics and text. A Word Story Editor let him edit text in Microsoft Word and automatically re-flowed the copy changes back through the pages of his brochure in Microsoft Publisher. So changing his brochure was as simple as changing his mind. There was even a Layout Checker to spot design problems instantly and offer solutions to correct them.

Of course, doing things his way wasn't really a new way for Ed to work. Publisher just pointed him in the right direction and let him jump right in. Heck, he didn't even need the galoshes.

For another example of how Microsoft Publisher can help you describe your business to customers read about A Hike And A Hydrant.