hide random home http://www.hotwired.com/Coin/Spnsrs/Volvo/Safety/core.html (The Risc Disc Volume 2, 10/1995)

Volvo - Building a Reputation of Safety

Core Values

Why Core Values? Because values are what the decade of the 1990s will be all about. However we define them - as financial values, social values, family values, or core values - Volvo drivers and Volvo dealer share the satisfaction of knowing their car company has built its reputation on the concerns that matter most. Concerns of Safety. Quality. Durability. Comfort. And over-all, long-term Value. These are the concerns that make the difference when customers shop for a car-and can tip the balance in Volvo's favor again and again.

Safety
Safety engineering is the fundamental value behind everything we do. The independent research, that began before some of today's car companies were even in existence. The crash testing, with highly sophisticated test dummies and computer analysis techniques. The Accident Investigation Team, that has studied over 15,000 road accidents in western Sweden. The laminated windshield we introduced to Volvo cars way back in the mid-1940's. The strong structural "safety cage" and Side Impact Protection System. The three - point seatbelts Volvo was first to install in all its cars. The air bag Supplemental Restraint System. The predictable handling characteristics. These and more have helped us achieve the safety image that puts Volvo in a class by itself. Generation after generation, Volvo cars have demonstrated what Volvo engineers, designers, and spokespersons express in words: our most important goal is to help preserve the safety of our drivers and our passengers.

Quality
As a core value, Quality may sound subjective. But at Volvo, it's very real. You can see Volvo quality in every step of the production process, from the first blank screen of a computer-aided design to the finished vehicle. Quality in manufacturing, where advanced facilities combine sophisticated robotics and automation technologies with Volvo traditions of craftsmanship, individual initiative, and personal responsibility. Quality in performance, as Volvo automobiles continue to live up to and surpass the high expectations of our customers, old and new. And quality in support based on the professional service, parts, and warranty programs that stand behind every Volvo.

Comfort
Comfort is an individual experience. Yet all Volvo cars share advantages designed to make our drivers and passengers very comfortable. Our all-around visibility is superb. Our adjustable seats are designed by orthopedic specialists for an optimum balance of ease and support. Our instruments and controls are simple, logical, and placed where drivers expect to find them. Think of comfort as the "human factor." Every human is an expert - so we design our cars to put people at ease from the first moment of driving to the end of a long day on the road.

Durability
When you see a Volvo bearing a "high mileage" shield on its grille, you're looking at proof of Durability-another long tradition at Volvo. We build our body panels of zinc-galvanized sheet steel designed to "heal itself" from rust. We apply our underbody sealants and outerbody finishes in meticulous multiple layers. Other companies might call their older cars antiques. We think of them as mature. And in resale value, Volvo continues to represent an excellent automotive investment.

Value
Every car company is dedicated, in one way or another, to Value. But each defines value a little differently. At Volvo, what we value most is the trust we have earned in our years on the road. Our commitment to core values has earned us the respect, gratitude, and loyalty of a select group of automobile customers. These customers, and new customers who share our values of safety, quality, durability, and comfort, are the focus of everything we do. Living up to their high standards, year after year, is really What Makes A Volvo.

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