Why Market on the Internet?
You can reach 30 million people around the world through the Internet. It doesn't matter if you're a small association or a multi-national corporation--the Internet is the most affordable, dynamic and wide-reaching medium ever available. And, best of all, customers come to you.
What Are the Possibilities?
Imagine a medium that combines the best attributes of direct mail, magazine and television advertising, yet costs only a fraction of the price for advertising. Consider these possibilities for your message:
- Text - General information, product literature and publications can all be included as a part of your presentation; hypertext links allow customers to get as much or as little detail as they want;
- Graphics - Pictures of your products, people--anything you can think of can be scanned in and viewed;
- Sound - Customers can hear your message as well as see it;
- Video - Video clips of your product in action can add an exciting dimension to your presentation;
- Interactivity - Customers can request information, make reservations and charge purchases--all online;
- Surveys - Businesses can use custom surveys to get instant feedback from their customers. Click here for more information.
Overwhelmed? Results Direct will help you choose the best presentation to make you stand out on the Internet.
World Wide Web Demographics
Everyone from Vice President Al Gore to Time and Forbes is touting the virtues of the "Net," and with good reason. Recent surveys about the Internet and World Wide Web justify the media "hype:" Consider these facts:
- 84% of people on the Web are between 21 and 40 (source: GENinc)
- 69% are in North America, 28% in Europe (source: GENinc)
- 72% use their Web browser at least once a day (source: Georgia Tech's 3rd WWW User Survey)
- Estimated annual income of those browsing the Web is $69,000 (source: Georgia Tech's 3rd WWW User Survey).
The Internet is Cost-Effective
Compared to the high cost per thousand (CPM) of print and broadcast advertising and direct mail, the Internet is clearly more cost-effective. The price for Internet "space" is low, and production expenses are minimal:
- Text can be updated without the expense of reprinting sales literature;
- Full-color photos can be included and updated without the expense of separations and printing;
- Audio and video can be added without the cost of special equipment;
- Orders and requests for information can be taken without the expense of phone operators;
- Customer research can be conducted without the expense of printing and mailing surveys.
For more information about Results Direct's services, call 520-327-5440 (in Tucson, AZ) or 703-684-3932 (in Washington, DC) or send E-Mail to info@resultsdirect.com.