Spence has displayed his healthy ego most of his life. When he moved from Wyoming to Mill Valley in a vain attempt to salvage his marriage, he tried to place an ad in the "American Bar Association Journal." "Best trial lawyer in America needs work," it read. The journal returned it with his check.
Gerry Spence revels in his ego. "It is I, always not the client, on trial," he wrote in his first book. "The jury accepts or rejects me, not my case. I make the case. I am the director, the producer, its principal actor. It is my courtroom, my judge, my jury." And if the jurors say no, "they are saying no to all of me."