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In June 1989 we opened our first usability lab with four individual test suites, each with a test room and observation room. In 1992 we opened a second usability lab with five test suites. In 1995 we added the Microsoft Home as a usability testing facility. Unlike our traditional test suites, the Microsoft Home is designed as a home simulation with living room, dining room, kitchen, home office and children's play area. In 1996 we added a third lab with five test suites, including a specifically designed ergonomics lab, for evaluating our products from our Consumer Division. While our labs are dedicated spaces designed for easy observation and data collection, we are by no means limited to them. When appropriate, we conduct evaluations in individual's homes, offices, or schools.
The Usability Group has become an integral part of the product design process at Microsoft. Currently most of our usability specialists are located with the product teams they support and participate in and often lead design activities. This result has not occurred through any upper management mandate but by showing product teams the value of user-centered design and providing them with the appropriate skills and information at the appropriate time.
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The following table helps to show the differences between the two areas. You'll note that these differences are more differences of focus rather than differences in kind.
Usability Research | Market Research | |
Research population | The end user (the person that will use the product regardless of who purchases it) | The customer (the person or organization that purchases the product) |
Key product issue | Ease of user learning and interaction | Customer perception and willingness to purchase |
Key research technique | Observing small samples of people using the product | Interviewing large samples of people about a product or functionality |
Key focus | What will make the product easy for end users to learn and use? | What will motivate potential customers to buy the product? |
Key motivation | How well can end users use the functionality a product provides? | What are customers' wants and desires? |
View of the competition | How easy are competitive products to use? | Why people buy competitive products? |
Key consumer | Program management | Product management |
Usability is a general term for a large number of attributes related to the user's performance with computers. Usability testing is a way of measuring these attributes. Some of these measures are related to basic human performance - how quickly can people move the mouse or how visual perception affects user's ability to do a task. At the other end of the spectrum there are measures that can be heavily influenced by culture - how well users recognize an icon or how users format a letter.
For all practical purposes there are no regional differences in human performance. Performance may be affected by practice, but it is unlikely to be affected by location. Higher level measures are heavily influenced by culture. Fortunately, US culture is very homogeneous and so it is unlikely that regional differences will result in differences in usability. However, if we are interested in knowing about higher level tasks across cultures, we think carefully about how cultural issues may affect usability.
Mail to: usable@microsoft.com; Last update: 2/23/96