If nothing
else, small businesses have said that attracting customers is the one thing
they concentrate on the most. And itís also important to stay in touch with
your existing customers, satisfy their needs, and retain their patronage. For
business survival, you can attract new customers and retain existing ones only
if they know where to find you or your business information whenever they need
it.
There are the traditional approaches of reaching customers through
advertising, promotions, PR, and marketing materials. And now, many people are
investigating the Internet, as it may become one of the most cost effective
ways of reaching new and current customers.
Promotion
Stylish promotional pieces are great ways to get noticed -- Microsoft® Publisher makes it easy. See how two
small businesses, Fuzzy Wuzzy Rug
Co. and A Hike and a Hydrant,
found ways to look attractive to customers.
Keep your business in the headlines and attract customers by planning regular
promotions and newsworthy communication with the press community. The Small Business Pack for Microsoft Office has
several easy-to-use templates to help you structure your news and promotions
to get noticed.
And for additional ideas on how to stay in touch with your current customers
read Attract Customers Through
Targeted Communications.
Microsoft Products Help You Reach
Customers
Use Microsoft products to create a professional marketing presence for
everything from your written materials (brochures, newsletters, and more),
your sales presentations, and your own web site, all without having to be a
designer or a programmer.
Small Business Expert Advice
Featured Guest Scott DeGarmo, Editor of Success Magazine, tells you more
about how to market for success.
Find Customers on the Internet
Donít miss out on Leveraging the
Internet to be seen and to see whatís happening in the market. By using
Microsoft Internet products,
you too can make a presence on the
Web.
http://www.microsoft.com/smallbiz/attract/ (PC Press Internet CD, 03/1996)
