Your Marketing Tools:
Microsoft® Windows® 95
Microsoft® Office
Microsoft Publisher
Microsoft Internet Explorer
Microsoft FrontPage(tm)
Internet Assistants for Microsoft Office (Microsoft Excel, Microsoft Word, and Microsoft PowerPoint)
Microsoft Office Viewers (Microsoft Excel, Microsoft Word, and Microsoft PowerPoint)
Microsoft Internet Information Server

Traditional Marketing Products

Microsoft Windows 95 operating system is your foundation for easy and fast access to whatever software you need to accomplish your marketing tasks. The Start button, Taskbar, and available Help files will show you where and how to use your Microsoft software.

Microsoft Office, an integrated suite of applications that help you do your everyday tasks easier, allows you to target and customize your marketing projects through:

• Databases. Store customer information in Microsoft Access (available in Office Professional).
• Mail merge contact names into customer letters created in Microsoft Word
• Results. Analyze your customer responses to these letters in a Microsoft Excel spreadsheet
• Presentations. Create and deliver professional, targeted presentations using Microsoft PowerPoint

Internet Assistant for Microsoft Word: Download this free tool to create great-looking Web documents right from within Microsoft Word. Just save as HTML and it converts text, graphics, and tables to HTML (Hyper Text Markup Language, the code format of the Web). Use Internet Assistant's easy-to-use interface to add formatting like Marquee text, In-line Video, and background sounds.

Internet Assistant for Microsoft Excel: Download this free tool to automatically convert a range of cells in a Microsoft Excel spreadsheet to an HTML table, complete with background colors.

Internet Assistant for Microsoft PowerPoint: Download this free tool to automatically convert Microsoft PowerPoint slide shows into exciting Internet presentations. This tool converts slides to .gif images and notes pages to corresponding HTML files. It also adds navigation buttons and converts interactive slide settings to the appropriate hyperlinks.

Microsoft Office Family of Viewers: Sometimes, converting files to HTML isn't the best way to get your information across. The Microsoft Office Family of Viewers are no-charge, freely distributable applications that let Microsoft Office users share their files with more people than ever before. Post Microsoft Word, Microsoft Excel, and Microsoft PowerPoint files in full up on the Web.

And finally to handle all the customer traffic to your web site, you'll want to host your web site on Microsoft Internet Information Server, Microsoft's high-performance, secure, and extensible Internet server based on Windows NT® Server.