History of Security APL

Security APL offers the finest in portfolio management systems and service to the investment advisory, brokerage and banking industries. Through PORTVUE, clients are able to leverage their operations, trading and marketing. Security APL designs custom solutions with clients, allowing investment managers the kind of functionality that dramatically increases productivity. Security APL was founded in 1978 as a Sub-Chapter S Corporation in the state of Illinois. The two founders are Jay N. Whipple III (Jay3) and his father, Jay N. Whipple Jr. (Jay2).

The Early Days

Jay N Whipple III took off the first semester of his Junior year at Yale to develop a portfolio accounting system for the retail brokers at Bacon, Whipple & Co., a regional brokerage firm in Chicago, Illinois. Programming continued from afar when Jay3 returned to Yale for his second semester. He was often heard yelling at his father for not typing correctly: iota left bar right angle bar space transpose a. System development took a quantum leap when Jay3 acquired a terminal and could then program remotely from 11pm to 5am when the phone rates were lower.

Equipment History

The first "electronic" portfolio appraisal was developed in 1955 on an Analog computer in the basement of Jay2's home (this still exists today). An array of rheostat were configured as a portfolio with the rows representing holdings and the columns representing shares and price. The sum total of the voltages through this network resulted in the total market value for the portfolio.

The next generation of portfolio management software was prototyped by Jay2 during the late 60's on an IBM Call 360 main-frame timesharing environment. Development efforts came to an abrupt halt when the first month's bill was in excess of $20,000.00. The economics of a computerized solution had not yet arrived.

In 1960, the Olivetti typewriter company came out with a "portable" electronic calculator weighing close to 50 lbs. Since 1978, Security APL has run through a number of processing platforms including Digital and IBM mainframes, and finally settling on the RISC System/6000. Today, a total of 16 RS/6000 computers are distributed among the various offices.

1995 - Sixteen years later...

Security APL now services over 160 direct clients with over 200,000 accounts under management. Our 80+ employees are located in Boston, New York, Chicago, and San Diego.

Financial Summary:

Projected 94 Revenues:  15.5  million
Actual 93 Revenues:     12    million    (up 41% from '92)
Cash Reserves:          3     million
Capital Spending:       1.3   million

Debt:                         NONE
Net Income:                   Profitable the last 10 years.

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