http://www.novator.com/ (World Wide Web Directory, 06/1995)
Fox-Novator Systems Ltd. 48 Admiral Road Toronto Ontario M5R 2L5 Canada
Tel: +1-416-929-4283 Fax: +1-416-944-3276 Internet: custserv@novator.com
We are on the threshold of a revolution that will change the way that products and services
are procured and delivered to both commercial and consumer markets. Information networks are
more accessible. Network bandwidth is increasing geometrically. Standards are emerging
for worldwide communication of text, graphics, sound and video. Because of these developments,
the Internet has emerged as the global marketplace of the 21st century, where millions of
people can shop for goods and services, no matter where they are or what computer they use.
Fox-Novator Services
Fox-Novator has entered this new electronic marketplace by providing
Internet-based Electronic Commerce services. We offer products
and services to both businesses and consumers over the Internet, and provide
support to organizations wishing to do the same. Our current services include:
The NOVATOR Internet Reminder Service is an Internet-wide electronic mail reminder service.
Registration is free. We remind registered users of any upcoming calendar date that is important to
them. We also remind them of any person and occasion they have registered for each date.
Each email reminder includes a selection of gifts appropriate for
the occasion. Ordering is as simple as returning the email reminder with a selection. Fox-Novator
will have the selected gift sent to arrive on the day of the event to the designated person.
Anyone with an internet-accessible electronic mailbox may register for this
service. The service is . The first provider available via our reminder service is
Florists' Transworld Delivery (FTD), delivering fresh flowers, plants and gourmet gift
baskets worldwide. We are expanding our product/service offerings to include chocolates,
hardcover books, and audio and video recordings.
For more information select
NOVATOR Internet Reminder
Service (sm).
The World Wide Web (WWW) provides a standard for multimedia documents. The
Hyper Text Markup Language (HTML) contains text, graphics, audio and video
information which are hyper-linked to other WWW documents across the Internet.
With this standardized communication, the Web is rapidly becoming the most accessed service
on the Internet.
Fox-Novator can build and manage your product catalog on the InternetÅs World
Wide Web. Our proprietary software automates much of the catalog
development/maintenance process and the catalog customer order fulfillment
process.
Catalog Development/Maintenance Service
- Design. We first design the catalog structure, page types, page layouts,
graphic standards, and the corresponding database structure. Working with your organization,
a prototype is quickly produced for review and iterative refinement.
- Database Entry. Next, we complile the product information that will appear in the
catalog.This informaton is translated and loaded into our database system.
- Catalog Generation. Once entered into the database, our HTML Generator software
automatically creates the WWW catalog in HTML. The home page is usually constructed manually.
Once this is completed, the catalog is ready for the Internet.
- Maintenance. We provide Internet-based email protocols for specifying changes to
catalog content. All changes communicated using these protocols will be entered into the
database, and the corresponding WWW pages re-generated automatically and within minutes of
receipt. Indeed, the WWW-based catalog can be changed continuously, if desired.
Catalog Customer Order Fulfillment Service
Orders submitted either by WWW Forms, or by email, are processed automatically
by our software.
- Order Review.Orders are reviewed for completeness and if incomplete are immediately
returned to the customer with appropriate instructions.
- Order Processing.Complete orders are entered into our database and then sent by email over the
Internet to the supplier for fulfillment. Internet email can be encrypted using
Internet standards.
- Customer Service.Customer service questions that require communication with the catalog
supplier are managed using an email-based protocol covering order
acknowledgement, status checking, modification, and cancellation.
Catalogs Currently Available
FTD® INTERNET Catalog: The official FTD® catalog (over 80 products).
Uniquely Canadian(sm) Catalog: Classic Gifts from The Great North.
Menu Planning Sofware with a Library of Cookbooks
The astonishing growth of the Internet as a commercial medium has brought with
it new opportunities for business growth. However, the Internet culture and
technology is very new to many companies. The path from recognizing the
opportunity to actualizing it can be time-consuming and marked by pit-falls.
Fox-Novator is uniquely positioned to help establish businesses on the Internet. Our company
combines both extensive technical experience with the Internet and years of experience in
direct marketing. The expertise of our principals is available to your
company on a consulting basis to help plan your path to a successful presence on the
Internet. We can also help to implement your Internet Marketing Plan, using our
proprietary techniques, software, and systems.
Needs Assessment Process
We have designed a process that will help us understand your marketing plans and
priorities as well as your existing information technology capabilities. We can
combine this knowledge with our experience to draft an Internet Marketing
Plan - a plan of action that will spell out how to move forward with
confidence.
- Phase One: Marketing Overview. We would study your existing marketing plan, in
order both to understand your target market as well as the advertising and
promotion plans you use today. Organizational issues such as channel conflict
and operational issues around customer service and fulfilment are studied as
well.
- Phase Two: Technology Overview. We analyze your existing product line as
represented on existing information systems. How are products represented? Do
multi-media representations of products exist, and if so, in what form? We
study the nature and periodicity of changes to your product line and the impact
this will have on systems design. We consider the staff capabilities you have in
place, and the impact this will have on an Internet project. We analyze your
organization's ability to deliver Internet services, and how this impacts your
marketing plans.
- Phase Three: Report and Recommendation. Once we conclude our research, we submit
a written report that outlines the marketing opportunities available for you on
the Net; what technology you will need and what human resources you will need to
exploit these opportunities, and evaluate these resource needs against your
existing capabilities. Recommendations for next steps will be presented.
Further Information. For futher information, please contact
David Beaton by telephone +1-416-929-4283, or send him email: db@novator.com.
1994 Copyright Fox-Novator Systems Ltd. Modified 8-Dec-94.
http://www.novator.com/ (World Wide Web Directory, 06/1995)