Erik Adigard/M.A.D.

Erik Adigard submitted this explanation of his work:

Oxycephalic Occident: The paradox of power and self-destruction.

The pushers of narcosemantics have rationalized and compressed our language by reducing the time for breathing, the time for poetry, and the time for insight. Communicators can accept or reject the old game ... seduce, addict, and pollute.

M.A.D. resists the blender of lowest common denominators and searches for an alternative way to tell the story.

A new language will emerge.

M.A.D.: Erik Adigard, Patricia McShane, and Mark Smith

Educated in France, Erik attended the University of Censier in Paris, where he studied theories of communication. He later attended the Beaux Arts in Montpellier. In 1987 he completed his BFA in graphic design at the California College of Arts and Crafts. He started his design career at Michael Patrick Cronan Design in 1985 and worked for various local studios. In 1989 he opened M.A.D. with Patricia McShane.

M.A.D. produces graphic design and illustration for print and multimedia (Apple Computer, Autodesk Inc., Computers Freedom & Privacy Conference, Berkley College of Music, Harper Collins, Levi Strauss & Co., MACWORLD, Medior Corporation, Pillow Talk, Ray Gun, Stop AIDS Project, Supermac Tchnologies, Vogue Magazine, and Wired). M.A.D. has been the subject of articles in How, MdN, Novum, Applied Arts, On Line Design, and Super Designing.

M.A.D.: +1 (415) 331 1023
MADxs@aol.com