A message for PR people

As a public relations or marketing person looking at a new magazine covering your market, your first response is probably, "How am I going to get my client splashed across these pages?" The answer is contained in the collective worldview of SunWorld Online's editors:

1. We want your new products announcements. Our readers tell us they are interested in learning about new products and enhancements to existing products. Please send press releases and media kits to newproducts@sunworld.com or:

   
   

   New Products Editor
   SunWorld Online magazine
   501 Second St.
   San Francisco, CA 94107

2. We cover SPARC and Solaris-related products and technologies. If it runs on SPARC or Solaris, or connects to SPARC or Solaris, our readers may be interested in your client's product. If it does not work with SPARC or Solaris, then our readers probably aren't interested.

3. For press tours or vendor meetings contact Mark Cappel, Executive Editor, at (415) 267-1725 or mark.cappel@sunworld.com. Please do not send general press mailings to Cappel.

4. Sun Microsystems hosts SunWorld Online, but does not censor it. SunWorld Online's editors work for a division of IDG Communications, and are tasked to serve the needs of readers. Sun Microsystems does not approve stories appearing in SunWorld Online. Conversely, SunWorld Online's information is not official Sun information nor is Sun responsible for its contents.

5. We don't cover deals, partnerships, acquisitions, promotions, or expansions. To be sure, the participants in these announcements find them important and interesting, but we find our readers are less enthusiastic.

6. We rarely cover PC products. We cover hardware or software that allow PCs and Macintoshes to connect to SPARC or Solaris computers, or the data therein, or act as clients to Sun servers. We cover products relating to Solaris x86 (see No. 2 above).

7. Product reviews? We conduct reviews and first impressions of software and selected hardware. Contact mark.cappel@sunworld.com if you have an idea for a review.

8. We like e-mail. We think we offer better response to PR people who use e-mail instead of the telephone. 'Nuff said.

9. We offer an editorial calendar. You can get SunWorld Online's editorial calendar two ways. The easiest is to point your Netscape browser at http://sunworldonline/common/swol-editcalendar.html. If you're one of the 30 percent of WWW users that don't use Netscape, send an e-mail message to calendar@sunworld.com. Our e-mail robot will process your request automatically and return a text version of our editorial calendar to you. The neat thing about an on-line calendar is that it is updated in real-time!

10. Lead times. Our lead time on feature articles is two months before publication date.

11. We accept advertising. Send a message to adsales@sunworld.com if you are interested in placing advertisements in SunWorld Online.

See the masthead for information on reaching editors individually. You can reach them all simultaneously by sending an e-mail message to editors@sunworld.com.

If you have problems with this magazine, contact webmaster@sunworld.com
URL: http://www.sun.com/sunworldonline/common/swol-editmission.html
Last updated: 23 August 1995