Chritine Shea (): . . . . Wed, Feb 21, 5:26PM
Hi, good evening. I'm Christine Shea, and we're almost close to the closing interviews. Web Review is sponsoring this portion. I'm a project manager in art and technology; I have been for years, and I find the tools are essential for guiding

(Web World Moderator): . . . . Wed, Feb 21, 5:27PM PDT (-0700 GMT)
Thank you for joining us today, if you have any questions please enter them in and I will pass them onto our guest. To hear the interview in progress goto button

Chritine Shea (): . . . . Wed, Feb 21, 5:27PM
the process of the content. But only if they're essential tools and if they feature the best content. I have a guest with me, Chris Iwamura of NewView, and I specifically have captured her as a guest as competition to the other large tools here. This is

Chritine Shea (): . . . . Wed, Feb 21, 5:27PM
a very fast-growing company but they're specifying in content selection filtering; primarily for children. And I think that this is a key topic because it does protect freedom of speech and kind of answers the -- a big solution for censorship issues.

Chritine Shea (): . . . . Wed, Feb 21, 5:27PM
So I'd like to ask her a few questions. And first of all, welcome.

Chris Iwamura (): . . . . Wed, Feb 21, 5:27PM
Thank you.

Chritine Shea (): . . . . Wed, Feb 21, 5:27PM
And my number one question is about the founding and the biographical history of the company and what the reasons were, and if you could describe the tools that you use.

WebChatCam_1 (): . . . . Wed, Feb 21, 5:28PM

Chris Iwamura (): . . . . Wed, Feb 21, 5:28PM
Okay. First of all, let me describe NewView. NewView is a start-up. We've -- we're based in REDWOODS. We have Redwood City. It allows content selection filtering of objectional material in the Internet. It is founded by woodson HOBB S. He

Chris Iwamura (): . . . . Wed, Feb 21, 5:28PM
has a lot of experience in developing large scale, high transaction processing systems. Knowing about the -- and watching the fast growth of the Internet and knowing the new sites that are coming on line everyday, there was a great

Chris Iwamura (): . . . . Wed, Feb 21, 5:28PM
concern about not having solution on the market. There's nothing on the market now that allows a real safe environment for kids. And so we developed our first service which is called iscream! which is a printer control solution, we'll eventually be

Chris Iwamura (): . . . . Wed, Feb 21, 5:29PM
developing a business version that has the largest rating category of any product on the market. It -- we built a large database of safe sites for subscribers and it's oriented towards kids ride now. It's a real sophisticated database that's indexed

Chris Iwamura (): . . . . Wed, Feb 21, 5:29PM
not only by special interest categories, kids want to go to art and history and biology, but it also has the filters for the parent, and we develop filters all the way from sex, nude at this and pornography, et cetera, all the way through mature

(Web World Moderator): . . . . Wed, Feb 21, 5:29PM PDT (-0700 GMT)
You can check out NewView at button and Web Review at button

Chris Iwamura (): . . . . Wed, Feb 21, 5:29PM
things like suicide and TATH tooing, polite Cal issues. So we rated this by age group, by special interest air WRA and then objectionable areas. We set up a tool on the Internet that the parents can set up their preferences and set up individual

Chris Iwamura (): . . . . Wed, Feb 21, 5:29PM
profiles by individual user in the household. So mom and dad can have full access, six year old may have limited access and 18 year old would have, you know, broader access. There's nothing else on the market like that.

Chris Iwamura (): . . . . Wed, Feb 21, 5:29PM

Chritine Shea (): . . . . Wed, Feb 21, 5:30PM
Can you describe the ease of use for, let's say, a parent or, in large scale, let's say a project that includes children on the net in the schools.

(Web World Moderator): . . . . Wed, Feb 21, 5:30PM PDT (-0700 GMT)
Thank you for joining us today, if you have any questions please enter them in and I will pass them onto our guest. To hear the interview in progress goto button

Chris Iwamura (): . . . . Wed, Feb 21, 5:30PM
It's a very transparent product. Our product sits in the background. When -- First of all, when a parent or an educator wishes to register the account, they do that on-line through a HAIJ at NewView home page at NewView.com and they go into

WebChatCam_1 (): . . . . Wed, Feb 21, 5:30PM

Chris Iwamura (): . . . . Wed, Feb 21, 5:30PM
subscribe now, and we have a menu, step one through four, do you want to review the ratings? Do you want to review the default by kids? Do you want to set up your own customized filters. That's the first thing to get them ready for the process.

Chris Iwamura (): . . . . Wed, Feb 21, 5:30PM
And then they go to the account setup, fill in the name, address, telephone number, like everybody else, what password they want and set it STO each user. We make it real quick so they can use the quick age default so when they put in the birth

(Web World Moderator): . . . . Wed, Feb 21, 5:31PM PDT (-0700 GMT)
You can check out NewView at button and Web Review at button

Chris Iwamura (): . . . . Wed, Feb 21, 5:31PM
date of 1-1-86, ten year old, the defects faults are all set and the parents can customize as they choose. And it's done. It's sitting on a server, the profiles are there, it can be changed 24 hours a day.

Chris Iwamura (): . . . . Wed, Feb 21, 5:31PM

Chritine Shea (): . . . . Wed, Feb 21, 5:31PM
So the child is free to surf the net -- 11 Yes.

Chritine Shea (): . . . . Wed, Feb 21, 5:31PM
With the disposition of the parent selection.

Chris Iwamura (): . . . . Wed, Feb 21, 5:31PM
Exactly.

Chritine Shea (): . . . . Wed, Feb 21, 5:31PM
They don't have to be supervised.

Chris Iwamura (): . . . . Wed, Feb 21, 5:31PM
No. It's all transparent. Then to give the kids a fun, safe place to go, we have a kids directory. It's AULD IBAW, it's an extensive directory geared towards kids, menu driven, and they just click but it's oriented

Chris Iwamura (): . . . . Wed, Feb 21, 5:31PM
towards kids and it's great. Lots of great content. We encourage content providers to let us know about their site so we can write. We encourage educators and teachers. Now the good news is because we're storing all these raters, the ratings on our

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM
database, it's always updated. We update it daily. The parents never have to down-load updated ratings for their hard drive. We take care of all of those issues. There's no maintenance and it's always updated.

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM

Chritine Shea (): . . . . Wed, Feb 21, 5:32PM
Excellent. What do you think the CEO had in mind? Let me ask an obvious question. Is he a father?

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM
Yes, he's a father. Yes. Four kids. And they range, from, like 2, 6, 8, 22. And so knowing that different age groups have different interests, different needs, he came up with customized solution.

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM

Chritine Shea (): . . . . Wed, Feb 21, 5:32PM
Debate at that test his own family?

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM
Definitely. Definitely and all our raters are parents. We have a full-time staff. We're not using electronic crawlers. We have parents. They all have advanced degrees, biology, so they're looking for good content in their special interest area

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM
and we've all, you know, if he is TED the product. So -- tested the product so we welcome pun R input from any special interest group and we'll pop a database geared towards hire interest areas.

Chris Iwamura (): . . . . Wed, Feb 21, 5:32PM

Chritine Shea (): . . . . Wed, Feb 21, 5:33PM
I just hosted a discussion at the art and technology conference, the governor's conference in Los Angeles, and it was specifically this particular issue. And there are now new things happening on the net that were happening in the early days of

Chritine Shea (): . . . . Wed, Feb 21, 5:33PM
multimedia and copyright, and it was specific to alliance agreements and link agreements -- 11 Uh-huh.

Chritine Shea (): . . . . Wed, Feb 21, 5:33PM
-- and research group agreements. If you have nonliability agreements, friendly agreements about what content you'll be sharing in host sites and with link sites ahead of time, it avoids a lot of the issues.

Chritine Shea (): . . . . Wed, Feb 21, 5:33PM

Chris Iwamura (): . . . . Wed, Feb 21, 5:33PM
Right.

Chritine Shea (): . . . . Wed, Feb 21, 5:33PM
So I'm sure you handled that in your content selection.

(Web World Moderator): . . . . Wed, Feb 21, 5:33PM PDT (-0700 GMT)
Thank you for joining us today, if you have any questions please enter them in and I will pass them onto our guest. To hear the interview in progress goto button

Chris Iwamura (): . . . . Wed, Feb 21, 5:33PM
In fact, a clarity where we're rating sites according to public, you know -- we specify this site has cartoon violence, this site may have, you know, adult cartoon violence or mature thing.

WebChatCam_1 (): . . . . Wed, Feb 21, 5:33PM

Chris Iwamura (): . . . . Wed, Feb 21, 5:34PM
We're just rating what the content is. And so we're actually just storing the URL and we rate down to the document level so that we're not actually taking content and publishing content. It's -- we're just rating the site.

Chris Iwamura (): . . . . Wed, Feb 21, 5:34PM

Chritine Shea (): . . . . Wed, Feb 21, 5:34PM
Rating the site. N rating have you run into any controversy or controversy about the rating scales?

Chris Iwamura (): . . . . Wed, Feb 21, 5:34PM
No. We get so many complements because there's just nothing that extensive in the marketplace right now.

Chritine Shea (): . . . . Wed, Feb 21, 5:34PM
Great.

Chris Iwamura (): . . . . Wed, Feb 21, 5:34PM
And we cover every subject possible. And we're very flexible. We can always add content. So it's nothing but positive feedback.

Chritine Shea (): . . . . Wed, Feb 21, 5:34PM
Excellent. Is there, by 69, ISP partners?

Chris Iwamura (): . . . . Wed, Feb 21, 5:34PM
-- by 69 design I am ininundated. We will be announcing our ISP program in the next 30 days and our program is working through on-line service providers, Internet service providers, and then

WebChatCam_1 (): . . . . Wed, Feb 21, 5:34PM

Chris Iwamura (): . . . . Wed, Feb 21, 5:35PM
content providers are very interested as well because they want to offer their content to other ISP's or their own and it's an extensive database they're interested in. We actually give away the filtering software, that's down-loaded off the Internet, off

Chris Iwamura (): . . . . Wed, Feb 21, 5:35PM
our home page. And the subscriber is actually paying for the protection of a rated database.

Chritine Shea (): . . . . Wed, Feb 21, 5:35PM
How do you study that subscribership in -- if you could sort of go into a little bit the automation response for audience.

(Web World Moderator): . . . . Wed, Feb 21, 5:35PM PDT (-0700 GMT)
You can check out NewView at button and Web Review at button

Chris Iwamura (): . . . . Wed, Feb 21, 5:35PM
How do we -- 22 How do you study your audience that subscribe?

Chris Iwamura (): . . . . Wed, Feb 21, 5:35PM
We understand needs because we have everybody's profile. We have multiple communications channel. Right now it's e-mail. We're going to have integrated voice response. We're setting up our live customer support, and we'll be working with special

Chris Iwamura (): . . . . Wed, Feb 21, 5:35PM
interest groups. So we'll you understand what our subscribers do just by the traffic. We know what sites they're going to, what sites they want. We also give a parental override so a parent, if they want to add sites that we do not have in our database or

Chris Iwamura (): . . . . Wed, Feb 21, 5:36PM
they want to exclude, we understand the popular sites and we could see realtime that are added for the other parents. So it's based on the data that we're collecting on our server.

Chritine Shea (): . . . . Wed, Feb 21, 5:36PM
Great. Well, I really enjoyed talking to you. I have a personal interest in content that is solution oriented. I would like to follow you in the future.

Chris Iwamura (): . . . . Wed, Feb 21, 5:36PM
Great.

Chritine Shea (): . . . . Wed, Feb 21, 5:36PM
And report back at a later date.

Chris Iwamura (): . . . . Wed, Feb 21, 5:36PM
Great.

Chritine Shea (): . . . . Wed, Feb 21, 5:36PM
Thanks very much.

Chris Iwamura (): . . . . Wed, Feb 21, 5:37PM
Thank you

WebChatCam_1 (): . . . . Wed, Feb 21, 5:39PM

(Web World Moderator): . . . . Wed, Feb 21, 5:39PM PDT (-0700 GMT)
Thank you for joining us today, if you have any questions please enter them in and I will pass them onto our guest. To hear the interview in progress goto button

(Web World Moderator): . . . . Wed, Feb 21, 5:43PM PDT (-0700 GMT)
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