Microsoft Small Business Resource

http://www.microsoft.com/smallbiz/leverage/ (PC Press Internet CD, 03/1996)

Leverage The Internet The Internet - a powerful new way to see and be seen. Microsoft® Internet products help you create an on-line presence, attract and communicate with customers, and vastly extend your marketing reach. It's the interactive and dynamic way to imprint your business on the minds of customers. On the Internet, even the little guys get big visibility. Internet Products Microsoft has a wide range of products to help you design, create, and publish your web site. Plan for Competing on the Web The Web can level the playing field for small businesses. You get a virtual office, open even when you're not there. See how you can quickly differentiate your business by using the Web. Leveraging the Internet for Business Advantage Benefits of The Web Case Study: The Crabbe Huson Group Case Study: On Line Movement Browse the Internet Yourself Using the Free Microsoft Internet Explorer Building a Successful Online Presence Check out our guidelines for determining your business approach to the web and then building a successful on-line presence. Then go for it! Setting up your Web site can be fun, easy, and rewarding. Building a Successful On-line Presence Communicate with Customers & Employees Key Considerations How to Build a Web Site Kit See our step-by-step instructions on building your own Web site using Microsoft products. Then enter your site into the Microsoft Web Site contest. Determine What Content to Publish Create Your Web Content with Microsoft Products Internet Assistants for Microsoft Office Microsoft Front Page(tm) Publish Your Web Site Publishing an Internet Web site Publishing an Intranet site Microsoft Internet Information Server Growing with the Web As your business popularity and experience on the web grows you'll need to consider some of the next steps for handling business on the web.