Research shows that most small businesses have about $2,000 a year to spend on marketing materials. That means they really need to get more for their dollar. Creating a professional image can be especially challenging on a tight budget, but with software tools from Microsoft, this can become easy.

Creative Marketing Materials
Now you can manage one of the most critical areas of your business, right from your desktop. Create your own good-looking marketing materials, business cards, letterhead, newsletters, business forms, and customer proposals, with Microsoft® Publisher- without going to art school or spending a fortune. You can also use the easy templates in the Small Business Pack for Microsoft Office to get started on your marketing materials.

Also, see how two small businesses, Fuzzy Wuzzy Rug Company and A Hike And A Hydrant, used Microsoft Publisher to boost their images.

Compelling Presentations
In a small business, everyone's involved in marketing and sales. Customer presentations, building partnerships, management reviews - they're all part of your company's sell. See how business communications expert Marjorie Brody connects you with your customers, using confident presentation techniques that build your image. You'll also find tips on making the most of her presentation techniques by using Microsoft PowerPoint®.

Leveraging the Internet.
A Web site can help a business create a professional image. Consider how to enhance your visibility and marketing success by building a presence on the Web- everything from planning your web site to creating and publishing it!