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Record growth rates in certain countries such as France (64%), Belgium (104%), Norway (108%) and Sweden (67%) Angers, February 4th 1998 Dataquest market analysts reveal that Packard Bell, the Consumer Division of Packard Bell NEC, achieved an impressive unit growth of 34% for Q4 1997. In that year, the leader of the Home PC market experienced a unit growth of 29%, the largest increase on this market. By selling 526 249 units in 1997 (Dataquest figures) Packard Bell has reinforced its position as European Leader, increasing its unit market share from 10.8% in 1996 to 12%. "Our strategy of focusing on the Home market segment and capitalizing on our knowledge and expertise of retail channels, was the right one." says Isaac Hillel, Vice-President Europe, Packard Bell Division. "In 1997, this particular channel has generated a large volume of sales on the consumer market, especially in France. This specific trend should continue through 1998 and we forecast substantial growth for Packard Bell over the coming years." "In 1997, we confirmed our technological and innovative supremacy on the consumer market. We have gone one step further by broadening our multimedia range with the Platinum line. This line is designed for PC enthusiasts and is powered by the best hardware and software suppliers in the industry. In the meantime, we demonstrated our commitment to make our MultiMedia range easy-to-use, with state-of-the-art support and service." stated Pascal Cagni, Marketing Director, Packard Bell Division Europe. The Packard Bell brand achieved excellent growth rates thanks to the dynamic market trend and the company’s exclusive positioning on the consumer market. Examples of this dramatic breakthrough can be seen in France (growth rate 64%), Belgium (growth rate 104%), Norway (growth rate 108%) and Sweden (growth rate 67%) (source: Dataquest). |
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