The Alfredo Capoccetti Memorial was born with the specific intention to remember the man who was a go-between between two generations of coffee merchants, learning from those who came before him and giving to those who, following him, have created a business that has endured 67 years. These 67 years have been rich with change and transformation. This evolution has inevitably resulted in the alteration of many social habits, forcing businesses to adjust their practices to embrace a global market. Today, the third generation of Capoccettis is continuing the firm's traditions of craftsmanship and quality that have always distinguished it in the marketplace, combining them with new techniques, new machinery and new talent, ready to pursue new horizons. The Alfredo Capoccetti Memorial ideally serves as a link between past and present, between long-standing clients and friends as well as new ones. The Capoccetti company gives three awards to its clients: The Performance Award The Loyalty Award The Production Award Beyond their intrinsic value, more importantly, the awards also serve as a pleasant way for the Capoccettis to spend some quality time with their clients, to introduce new projects, to dialogue about professional problems.