FOR IMMEDIATE RELEASE

PRESS RELEASE

March 1, 1995

Chief Editor Allex Michael announced today that Animalwatch, a sometimes politically charged, educational journal about animals and their habitat, will be providing a Home Page Information Site for every issue. Including a regularly updated index for thousands of libraries and educational subscribers across North America, the Animalwatch Home Page focuses on current Animal Issues,feedback and press coverage. There is also information on upcoming articles and interviews.

In addition to Animalwatch journals...56 journal sized pages printed on 100 percent recycled paper, electronic subscriptions are now available. 62 percent of subscribers, primarily in the United States, are educational institutions and public libraries. Animalwatch readers are linked by their strong interest in animals and their habitat.

Things You Should Know About Animalwatch

Why Are These Things So Important?

"We only have to answer to our subscribers", explains Allex Michael, "And since three out of every seven subscribers have prepaid for two to three years worth...20 to 30 issues of Animalwatch, we must be doing something right. We're already receiving feedback about our latest issue. Both the Spirit Bear Sanctuary and What Happened to the Endangered Spotted Owl articles deal with issues surrounding logging. Our mammal article focusses on the Trophy Hunting of Endangered Mammals. So it, and the Spotted Owl article deal with the Endangered Species Act in the United States. I was lucky enough to interview R.J. 'Rocky' Gutierrez, one of the key, long term individuals involved with Spotted Owl Research. Rocky's one of the most forthright and honest people I've ever chatted with. He has some very interesting issues to discuss and made some strong satirical comments. For example about the Rush Limbaugh's of the World."

Animalwatch provides an enjoyable, easy to read educational journal that bridges any gaps between readers, the media and the experts.

Allex Michael: "Anyone wanting to know the latest information about animals and their habitat has three options. One: You go to the experts via papers published in scientific journals or lectures, which can be very technical and hard to understand. Papers may also be published a year or two after the study. Two: There are so many wonderful books available nowadays, except that very few libraries or people can afford to purchase a generous selection. and Three: You get your information through the media whether it be print or television. After I interviewed Rocky Gutierrez about Spotted Owls, I spent several days in libraries, data banks and my own files. It's absolutely amazing to wade through this huge pile of owl information, or speculation which made up a great proportion presented by newspapers and national magazines. Although many of the articles are stimulating and well written, you really begin to wonder if they are talking about the same owl.

Reading an Animalwatch article is like talking directly to an expert, whether they are a Russian biologist, a population ecologist, a researcher who experiments on animals or even a hunter. Then our subscribers can form their own opinions rather than relying on speculation, gossip or some public relations campaign funded by a company or government."

Allex Michael hopes that those with access to the Internet, and visit the Animalwatch Home Page, can gain a deeper understanding of current isssues threatening animals and their habitat.