http://www.germany.eu.net/OFW/ (Einblicke ins Internet, 10/1995)Tapping the know-how-potential of each employee has become the determining factor for entrepreneurial success. To this end, management needs to focus and direct information channels in the organisation as well as communication with customers and business partners.
In this context, a review of the massive IT-investments of the past decade is essential. The V. German Business Congress will provide an analysis of IT-based productivity growth. It will also discuss how efficient information and communication systems can create added value, and transform workforce structure and training.
The current tide of technological innovation carries important strategic potential in all economic sectors. New markets are emerging, while a deep restructuring of the traditional economy is taking place. Our Congress will analyse this potential as well as its macroeconomic significance.
With these congress topics, we wish to develop strategies to meet the challenges of the evolving Information Economy, and contribute to a better understanding of the coming knowledge society.