NewTekniques is intended to be a 100% paid circulation periodical. Through exclusive access to the list of registered NewTek product users, and an aggressive subscription development program involving direct mail, tradeshow promotion, in-product sub cards, and Internet marketing, NewTekniques guarantees a distribution of 24,000 for the first three issues. The circulation is comprised of the following elements:
3,000
Dealer direct distribution to new users
6,000
Tradeshow distribution
15,000
Direct mailed to paid subscribers and registered users