Gateway 2000 President and COO Rick Snyder addresses ITEC Expo attendees
"Our approach to segmentation is 'all customers are not the same,' " said Snyder. "In fact, we see three basic customer segments: the enthusiast, the major account customer and the consumer. Our goal is to provide total value of ownership to all three segments. We believe we can do this by adhering to our core Gateway values and dedicating ourselves to building long-term relationships with our customers."
Gateway 2000 finished 1996 ninth in worldwide desktop shipments, and captured 8 percent of the US desktop marketshare during the fourth quarter of 1996, according to Dataquest. In addition, over 75 percent of the Fortune 1000 did business with Gateway in 1996.
About Gateway 2000
Gateway 2000, Inc. (NYSE: GTW), a Fortune 500 company founded in 1985, is a global leader in the direct marketing of PCs. The company, headquartered in North Sioux City, South Dakota, has manufacturing facilities in the United States, Ireland and Malaysia, and employs over 9,700 people worldwide. Gateway 2000 products and services consistently win top awards from leading industry publications. The company reported 1996 revenues of $5 billion and net income of $250 million.
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