DEAR FRIENDS

A lot of computer companies out there want your business. Gateway 2000 has 9,000 great reasons you should choose us: our people. Since September 1985 when my partner, Mike Hammond, and I founded Gateway 2000 on my family’s cattle farm, we’ve been smart enough to know that great employees make great companies. So we’ve hired the best people in the business to help us toward our goal: to be the leading marketer of personal computer products in the world.

Understanding what customers want isn't that tough. They've wanted the same things for a few centuries now - high quality, low price, great service. Delivering those things is the challenge. Gateway understands that you can have all the best facilities, tools, processes and corporate infrastructures in the world, but success still depends upon great employees taking care of business every day.

One of the ironies of this business is that, despite all the high tech involved, it still comes down to people helping people. That’s why we stress our company values of respect, caring, teamwork, common sense, aggressiveness, honesty, efficiency and fun so strongly. We have posters, badges, cards and signs everywhere stressing our values. We try to make the message clear: If it doesn’t fit with our core values, it doesn’t fit with Gateway. We mix our values with the attitude that quality comes first. Those things, plus our direct market business model that always passes cost savings to the customer, have propelled Gateway to being the number-one direct marketer of PCs in the U.S. We’ve raced from a start-up operation with revenues of $1 million in 1986, to a Fortune 500 corporation with revenues of more than $3.67 billion in 1995.

Today we have a wide variety of high-quality products that can be custom configured to your specifications. Not only do our systems cost less initially, we design them to keep cost of ownership over the life of the system down as well. We’ve built our company and our process to give you the specialization and customization you need in both products and services. Let us know your wishes and our sales representatives will listen to your needs — large or small — and respond. We know every business requires unique service. Nobody works harder than Gateway when it comes to accommodating your special needs.

We want to earn your business. But so do a lot of other companies. Gateway’s difference? Our people and our commitment to customer satisfaction. Our employees genuinely want to be your friends in the business by developing a long-term relationship with you. Gateway people care and we all look forward to serving you soon.

Best wishes from the entire Gateway team,

Ted Waitt
Chairman and CEO
Gateway 2000

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