FOR IMMEDIATE RELEASE

Gateway 2000 names Darcy, Masius, Benton & Bowles worldwide advertising agency of record

NORTH SIOUX CITY, S.D., March 21, 1997 - Gateway 2000, a leading global marketer of personal computers, today announced the appointment of Darcy, Masius, Benton & Bowles as their worldwide advertising agency of record, effective immediately. The selection occurred after a six-month review process, which included presentations at the agency’s offices in New York, London, Sydney and Tokyo.

"The appointment of a global agency is a major step in taking the Gateway brand to the next level," said Ted Waitt, chairman and CEO of Gateway 2000. "As the company continues to broaden its market reach, the expertise of an agency like DMB&B will be instrumental to our continued success and market penetration worldwide."

"DMB&B consistently demonstrated a solid global network with first-class strategic planning and creative execution," said Dr. James A. Taylor, senior vice president of marketing at Gateway 2000. "In addition, their values-based approach to marketing and advertising blends nicely with the corporate culture that has defined Gateway 2000 since day-1."

"Gateway 2000 is an extraordinary company that is rapidly becoming one of the world’s leading personal computer companies." said Arthur Selkowitz, chairman of DMB&B Worldwide. "This new relationship with Gateway 2000 gives us a major presence with a blue chip company that is innovative, aggressive and filled with the nicest people you will ever want to meet."

Gateway 2000 is renowned for its creative approach to advertising in both print and broadcast media. The company’s famous cow-spotted logo has become one of the most recognizable corporate images around the world.

About Gateway 2000
Gateway 2000, Inc., a Fortune 500 company founded in 1985, is a global leader in the direct marketing of PCs. The company, headquartered in North Sioux City, South Dakota, has manufacturing facilities in the United States, Ireland and Malaysia, and employs over 9,700 people worldwide. Gateway 2000 products and services consistently win top awards from leading industry publications. The company reported 1996 revenues of $5 billion and net income of $250 million.

About DMB&B
DMB&B Communications is the largest operating unit of the MacManus Group. The MacManus Group posted 1996 worldwide billings of more than $6.5 billion. It now has more than 6,800 employees serving clients in 158 offices in 70 countries.

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